Toys”R”Us is a private toy and juvenile-product company founded in 1948 in New Jersey. It was founded by Charles P. Lazarus as a children’s supermart during the post-war baby boom in 1948. At its inception, “children’s supermart” sold baby furniture in its very first location at 18th street N.W. The establishment became Toys “R” Us when the focus of the store was changed to incorporate baby toys upon high demand.
Toys“R”Us so far is one of the leading toys retail company in the world and to maintain that position, it strives to offer a distinguished shopping experience to its clients. Through this start-up company that emerged so many years ago, a lot of brands has been established.
Brands of Toys”R”Us
Since the inception of businesses, there’s no rule where you can’t take one business to the next level and open up other services. Some start-up CEO’s might dive all the way out of their initial line, while some will soar higher and make different versions of the same business. This time with Toys”R”Us, the business was expanded into various versions of itself like:
Kids”R”Us: Kids”R”Us was created in 1983 to be a children’s clothing retailing brand with the first opening in Paramus, New York, New Jersey and Brooklyn. Although it didn’t turn out to be all successful, the brand closed in 2003.
Babies”R”Us: Deals specially with retailing baby products from its inception. So far the brand has grown to have 260 locations in the United States with the sole focus on providing great and exclusive products for new-borns, infants, and toddlers.
Toys “R” Us International: In 1984 Toys”R”Us launched a worldwide presence in addition to the original store located in the united states. It now has 600+ international stores, 140 licensed stores in 35 countries outside the US.
FAO Schwarz: Is a toy retailer that has a flagship store and an e-commerce site and was acquired by Toys”R”Us in May 2006. The flagship store located in New York was closed down in 2015 but the FAO Schwarz branded toys are still sold in Toys”R”Us and Babies”R”Us stores
Toys”R”Us Express: These are Holiday Express stores located in malls and are smaller than the regular stores. It is literally a smaller-store concept to attract a specific set of customers and up to 600 Express locations were opened in 2010 due to the success rate of sales.
Toys”R”Us Online: Toysrus.com and Babiesrus.com are the most visited sites in the specialty of toy and baby retail products. There’s also the eToys.com and Toys.com with an assortment of toys and a wide selection of baby products and supplies.
Next Focus For Toys”R”Us
Rooftop Solar Project: Was announced April, 2011 that 70 percent of the roof of its distribution center will be the largest rooftop solar installation in North America.
Product Safety: The former Chairman and CEO Gerald L. Storch, testified before the Senate Appropriations Subcommittee on Financial Services and General Government on toy safety in support of the then, new legislation to solidify toy-safety standards. While the company itself vowed to take an aggressive approach towards holding vendors accountable for meeting those standards
“TRU Transformation”: Is a strategy in place to improve customer experience, manage inventory better, develop a clear pricing strategy, make stores less cluttered and easier to shop.
Christmas Season Initiatives: Is a standalone toy store chain all around the world initiated in 2013, to help combat the seasonal more than 40% of the company’s sales that come in during the end of the year.
With the e-commerce sites in place toy products and supplies are sold in 880 stores in the United State and in more than 780 international locations. The company provides shoppers with a broad online selection and is committed to helping its surrounding.