Google ads Manager is simply an ad management platform for large publishers who have significant direct sales. It’s a complete ad exchange platform that allows buying and selling of Google ads across various ad networks and locations like AdSense.
If you’ve used Google’s advertising tools before am sure you must have noticed that Google Ad Manager adds up the features offered by DoubleClick for publishers and DoubleClick AdExchange which was gotten by Google in 2007.
Google ads also make amazing detailed targeting and reporting options. The first Google ad manager was Launched in August of 2008 but it works very differently today because it was rebranded in 2018, switched to a first-price auction process in 2019 where the highest bid sets the final price of each ad and now Google Ad Manager supports a wide range of distribution channels like mobile, desktop, smart televisions and video.
Google ads Manager will help the advertisers and publishers streamline the ad serving process by allowing brands to manage and deliver ads to various audiences. Small businesses can use Google Ad Manager.
Types of Google Ad Manger
Google ads Manager are of two types. They are
- Ad Manager for small Businesses (which is free).
- Ad Manager 360 (you’ll have to pay for this one).
The difference between the two versions of Google Ad Manger
The difference are:
- The Ad Manager for small Business was made basically for small to medium-sized businesses and is also the free version of Google Ad Manager that allows up to 150 million Monthly impressions to non-video ad units in most countries. With the Ad Manager for small businesses, you’ll have access to quite a number of features like access to the API and more.
- Ad Manager 360 is the paid version of Ad Manager that gives different additional features more than the free version like advanced video options, detailed audience targeting, and auto-suggested ad units. It also made more reports available with future sell-through and invoiced impressions. Access to Google Support will be possible if you need help getting set up or have any other issues.
Google Ad Manager Features
Google Ad Manager has various feature and what makes it unique is each feature vary based on the type of business you have, if you’re trading a product or ad space and the number of business impressions your business gets each month.
Features and Advantages of using Google Ad Manager
- Simple Setup and User Interface.
- Click to learn more about specific data sets and data insights are available in large graphics that aren’t difficult to understand.
- Circle graph showing audience insights in Google Ad Manager.
- Granular Ad Targeting
Google Ad Manager gives more granular control over who gets to view ads or the kind of ads you prefer on your sites.
Google Ad Manager Support Team?
Google Ad Manager Teams are a group of users that have almost the same authorization and access within Google Ad Manager 360, the paid tier of Google Ad Manager I.e. if you have a French team you’ve got a French team for your French site, you’ll be able to give the French team access to advertisers and units that apply to that site.
All the items are documented and recorded in the Google Ad Manager 360 making it easier for complex companies to have their ad management well kept and easy to find, audit, and make reports for each line of business.
The Difference Between Ad Manager, Ad Sense, and AdMob
Yes, they’ve got very similar name but they aren’t the same. Although, Google Ad Manger allows advertisers bid on ads within Google AdSense.
- Google ads Manager: various brands monetize different Platforms like their website, videos, mobile ads, and games then manage ads in different ad networks and direct deals.
- Google AdSense was made for small to medium publishers to monetize their website in an easy-to-use format.
- Google AdMob: it’s known as a mobile ad network and monetization platform created for developers. Its main aim is on mobile providing developers with the ability to serve ads in their apps or control different ad networks to increase their revenue.
With Google Manager, competition between other ad network, Google AdSense and Google AdMob will be possible. In summary, both Google AdSense and Google AdMob can work together but they’ll serve different purposes and function well for various formats.
How to Set Up Google Ad Manager
In setting up a Google Ad Manager, a Google account and a Google AdSense account will be needed. So you’ll:
- Open a Google Account, if you don’t already have one.
- Open a Google Adsense account, if you don’t already have one.
- Activate your Google AdSense account if you’ve not used it for a while.
How to Verify Your Network Settings
To verify your network settings, follow the steps below.
- Go to the Admin.
- Search for Global Settings and click on it.
- Tap on the Network Settings.
That’ll be all.
What Reports Can You Access in Google Ad Manager?
Google Ad Manager creates access to a not-so-stable number of data. As a user, you’ll b able to make reports to check out a performance by week, quarter, month, or a particular date range.
You could also decide to differentiate according to a large variety of report dimensions like Activity, Activity Group, Ad Location, Ad Sources, Advertiser, verticals, Agencies, Salespeople, bid ranges, and others.
How to Create a Team in Google Ad Manager 360
To create a team in Google Ad Manager 360, you’ll:
- Login to Google Ad Manager.
- Tap Admin, access and Authorization, then Teams.
- Click on New Team.
- Enter a Name and Description for the team.
- Choose the users you’ll like to have in your team.
- Add them and set your restrictions like allowing some team members to edit or view line items or creatives etc.
- Your restrictions can be adjusted if you wish to change it.
Can I Set Criteria for the Type of Ads Shown?
Yes you can. Google Ads Manager has a feature called Protection. It’s more like a filter that prevents harm from your site’s brand. Google Ads Manager is perfect so don’t miss out on its amazing features.